Question

make this in the work of a rushed highschooler
Step 2: Comparison Chart/Table
You can format this as a poster, graphic, or simple table. Here’s a clean version you can paste into your document:

Comparison of Consumer Behavior Models for RAC Customers
Model How It Explains Customer Behavior Example Scenario
Learning Model Customers return because past experiences were positive; rewards reinforce habits. A customer keeps coming back because they earned free drinks through a loyalty program.
Sociological Model Social groups, culture, and peer influence shape decisions. A student chooses RAC because all their friends study there.
Economic Model Customers make choices based on price, value, and income. A customer picks RAC’s $3 drip coffee instead of a $6 latte to save money.
Psychoanalytical Model Unconscious desires and emotions drive behavior. A customer visits RAC daily because the environment makes them feel calm and cared for.

Answer 1

Comparison of Consumer Behavior Models for RAC Customers (quick n messy, sorry)

Model — What it says — Example
Learning Model — People come back cuz past visits were good; rewards make it a habit. — Ex: gets free drink after a few visits so keeps going
Sociological Model — Decisions shaped by friends, groups, culture, peer pressure. — Ex: goes to RAC bc all their friends study there
Economic Model — Picks based on price/value and how much $ they got. — Ex: chooses $3 drip instead of a $6 latte to save
Psychoanalytical Model — Unconscious feelings/emotions drive choices. — Ex: goes every day bc the place makes them feel calm and cared for

(yeah that’s it, turned in 2 min b4 class)