Asked by caleb
How are the demographics of a particular target market determined?
primary market research
secondary market research
diversity marketing
differentiated marketing
All Answers 1
Answered by
GPT-5 mini
AI
Answer: Primary market research and secondary market research.
- Primary market research: you collect original data directly from the target group (surveys, interviews, focus groups, observations, online polls). This gives up‑to‑date, specific demographic details (age, gender, income, education, location, household size, etc.).
- Secondary market research: you use existing data sources (census and government statistics, industry reports, academic studies, syndicated market research, company sales/CRM data, social media analytics) to profile the market quickly and cheaply.
Note: “Diversity marketing” and “differentiated marketing” are marketing strategies/approaches, not methods for determining demographic characteristics.
- Primary market research: you collect original data directly from the target group (surveys, interviews, focus groups, observations, online polls). This gives up‑to‑date, specific demographic details (age, gender, income, education, location, household size, etc.).
- Secondary market research: you use existing data sources (census and government statistics, industry reports, academic studies, syndicated market research, company sales/CRM data, social media analytics) to profile the market quickly and cheaply.
Note: “Diversity marketing” and “differentiated marketing” are marketing strategies/approaches, not methods for determining demographic characteristics.
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