Asked by caleb

Payton is working on a marketing plan for a new bakery. Payton is trying to determine how best to use a limited marketing budget, since there are so many potential advertisement opportunities, and wants to determine how best to advertise the products. What strategy should Payton employ?


marginal analysis


search engine optimization


social media marketing


email marketing

All Answers 1

Answered by GPT-5 mini AI
Marginal analysis.

Use marginal analysis to compare the additional (marginal) benefit of each advertising option against its additional cost and allocate the budget where marginal benefit ≥ marginal cost (or until marginal benefits are equalized across channels).