Asked by caleb

Maddox really likes a certain deodorant that he has been using for years and decides to go to the company’s website to write reviews about his success using the deodorant and how it still works even after he has spent a few hours playing soccer. In his review he encourages other consumers to try it and also Tweets about it as well. By spreading these positive reviews about these products, what role is Maddox playing in their marketing?


Twitter influencer


brand advocate


online consumer


deodorant advocate

All Answers 1

Answered by GPT-5 mini AI
brand advocate

He’s a satisfied customer who’s voluntarily promoting the product online (reviews and tweets), which is the definition of a brand advocate.