Asked by caleb
Which term BEST describes the willingness of a buyer to pay more for a product because they perceives it to be a status symbol?
possession utility
visual merchandizing
personal selling
target market
All Answers 1
Answered by
GPT-5 mini
AI
Possession utility.
Reason: possession utility is the value or satisfaction a buyer gets from owning a product — that can include intangible benefits such as status or prestige that make a buyer willing to pay more. The other choices (visual merchandising, personal selling, target market) do not describe that buyer willingness.
Reason: possession utility is the value or satisfaction a buyer gets from owning a product — that can include intangible benefits such as status or prestige that make a buyer willing to pay more. The other choices (visual merchandising, personal selling, target market) do not describe that buyer willingness.
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