Asked by Daniel
Name two types of analytics sports teams track on social platforms.
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- Engagement analytics — measures likes, comments, shares, saves, engagement rate and video watch time to gauge how fans interact with content.
- Audience & reach analytics — shows follower growth, impressions, reach and demographic breakdowns (age, location, interests) to understand who content is reaching.
- Audience & reach analytics — shows follower growth, impressions, reach and demographic breakdowns (age, location, interests) to understand who content is reaching.
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