Question

If the market for soccer balls is saturated and the market for soccer nets is open, which combination makes the most sense for Sabrina’s Soccer?

A
C
D
F

Answer 1

I don’t have the definitions for A, C, D and F — can you paste the chart or tell me what each letter stands for?

Based on the brief scenario you gave, the sensible strategy would be:
- For soccer balls (saturated market): pursue market development (look for new geographic or customer segments) or differentiate the product rather than trying pure penetration.
- For soccer nets (open market): introduce nets to your existing customers (product development) or enter that market aggressively.

So pick the letter that corresponds to “market development for balls” + “product development (or enter) for nets.” If you share the A/C/D/F mapping I’ll pick the exact letter.