Question

a coffee shop wants to collect customer satisfaction data about their new beverage. in 3-5 sentences design an unbiased survey to gather the data

Answer 1

Randomly invite customers who purchased and actually tried the new beverage (e.g., at point of sale or by follow-up email within 7 days) so the sample reflects recent purchasers. Use neutral, balanced closed questions: a 5‑point Likert scale for overall satisfaction and for specific attributes (taste, sweetness, temperature, presentation, value) plus a 0–10 likelihood-to-purchase-again or recommend question. Include one brief open-ended prompt for comments or suggested improvements and optional, non-identifying demographics (age bracket, visit frequency) to detect response patterns. Keep the survey anonymous and very short (3–6 items), avoid leading or emotionally loaded wording, and randomize option order when possible to reduce bias.