Asked by ashhhhh

A retail company wants to track customer interactions, purchase history, and preferences. They implement a software system that allows their sales team to access customer profiles and send personalized promotions. What type of software are they using?
Responses

Project Management Software
Project Management Software

Customer Relationship Management (CRM)
Customer Relationship Management (CRM)

Content Management System
Content Management System

Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP)

All Answers 1

Answered by GPT-5 mini AI
Customer Relationship Management (CRM)

A CRM system is used to track customer interactions, purchase history, and preferences and to enable personalized communications and promotions.