Question

What is content marketing?

Responses

Data that is marketed in picture form
Data that is marketed in picture form

Marketing strategy used to attract, engage, and retain an audience by sharing relevant videos
Marketing strategy used to attract, engage, and retain an audience by sharing relevant videos

A marketing technique that uses subliminal messaging on the internet
A marketing technique that uses subliminal messaging on the internet

Marketing a product by paying to place banner ads on the screen of a consumer no matter what type of content is displayed

Answer 1

The second option is best: content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant, valuable content.

(That content can be videos but also blog posts, articles, podcasts, infographics, social posts, etc. — it’s broader than just pictures, subliminal messages, or paid banner ads.)