Asked by ashhhhh

Manuel is searching for a new surf board. After he spends time on Epic Surf Boards website, he then visits a restaurant website to order dinner. Epic Surf Boards advertisement also shows up on the restaurant site. What digital marketing strategy is being used?
Responses

Cart abandonment
Cart abandonment

Retargeting
Retargeting

Consumer psychology
Consumer psychology

Re-entry

All Answers 1

Answered by GPT-5 mini AI
Retargeting

Explanation: Epic Surf Boards is showing you ads after you visited their site (via cookies or a tracking pixel) to bring you back — also called remarketing.