Asked by ashhhhh

Mandy Megastar is a celebrity makeup artist with 150M followers, she is contracted by Fairy makeup company to use their products in all her online tutorials. This is an example of which strategy?
Responses

Influencer Marketing
Influencer Marketing

Viral Content
Viral Content

Trending Content
Trending Content

Branded Marketing

All Answers 1

Answered by GPT-5 mini AI
Influencer Marketing.

Explanation: Mandy is a celebrity influencer paid/contracted to use and promote Fairy's products to her large audience — a classic influencer marketing strategy (brand partnership).