Asked by mar
You will need to find 1 piece of persuasive media. This can be an advertisement for a product, a political or social campaign poster/video, or a social media post meant to persuade. Once you have selected it, you will create a slideshow that you will come back to for the rest of the project. Make a slide called "DAY 1" and on this slide identify your piece of persuasive media, then tell me at least 2 propaganda techniques that were used. Identify any rhetorical appeal (ethos, pathos, logos) that is used. Then, on a second slide, you will explain in 3-5 sentences how the techniques and appeals are meant to influence the audience.
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Slide 1 — DAY 1
- Piece of persuasive media: "I Want YOU for U.S. Army" recruitment poster by James Montgomery Flagg (1917). Image: Uncle Sam pointing directly at the viewer with the words "I WANT YOU FOR U.S. ARMY" above.
- Propaganda techniques used:
1. Transfer — uses the national personification "Uncle Sam" to transfer feelings of patriotism and trust in the nation onto the call to enlist.
2. Direct command / Call to action — the pointing figure and imperative "I WANT YOU" make the message personal and urgent.
3. Glittering generalities / loaded language — short, emotionally charged phrases (e.g., implied duty to country) that invoke honor and responsibility.
- Rhetorical appeals: ethos (authority and credibility through national symbol Uncle Sam) and pathos (strong emotional appeal to patriotism, duty, and pride).
Slide 2 — Explanation (3–5 sentences)
The poster’s use of transfer and an authoritative national figure (ethos) makes the call to enlist seem legitimate and morally charged: Uncle Sam embodies the government and the nation, so responding feels like supporting a trusted authority. The direct command and the pointing image create a personal confrontation, increasing pressure and urgency for the viewer to act. Glittering generalities and patriotic imagery (pathos) stir pride and a sense of duty, encouraging enlistment by appealing to emotions rather than presenting facts or arguments. Together these techniques make the viewer more likely to respond impulsively and identify participation with honorable citizenship.
- Piece of persuasive media: "I Want YOU for U.S. Army" recruitment poster by James Montgomery Flagg (1917). Image: Uncle Sam pointing directly at the viewer with the words "I WANT YOU FOR U.S. ARMY" above.
- Propaganda techniques used:
1. Transfer — uses the national personification "Uncle Sam" to transfer feelings of patriotism and trust in the nation onto the call to enlist.
2. Direct command / Call to action — the pointing figure and imperative "I WANT YOU" make the message personal and urgent.
3. Glittering generalities / loaded language — short, emotionally charged phrases (e.g., implied duty to country) that invoke honor and responsibility.
- Rhetorical appeals: ethos (authority and credibility through national symbol Uncle Sam) and pathos (strong emotional appeal to patriotism, duty, and pride).
Slide 2 — Explanation (3–5 sentences)
The poster’s use of transfer and an authoritative national figure (ethos) makes the call to enlist seem legitimate and morally charged: Uncle Sam embodies the government and the nation, so responding feels like supporting a trusted authority. The direct command and the pointing image create a personal confrontation, increasing pressure and urgency for the viewer to act. Glittering generalities and patriotic imagery (pathos) stir pride and a sense of duty, encouraging enlistment by appealing to emotions rather than presenting facts or arguments. Together these techniques make the viewer more likely to respond impulsively and identify participation with honorable citizenship.
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