Asked by a

How did Ben Casnocha decide on a price for his product?

What does your company do?

E-government software.

How did you decide to start your company?

I had a teacher who inspired me to think like an entrepreneur. Then I had a bad experience dealing with my local government, so I thought about how I could make governments work better.

What made you think your business idea would be successful?

I didn’t know whether it could work or not — but I figured I better try and find out!

How do customers find out about your company?

Direct marketing, online advertising, referrals, and conferences.

How did you decide on pricing for your products or services?

We figured out how much the problem was costing the customer — and priced the product around that number.

Why do your customers choose your company instead of your competitors?

Ease of use, knowledge of customer, feature set.

If you have other people working for your company, how did you find those people?

Referrals, craigslist, our network, etc.

Did you get any investments from other people to start or expand your company? If so, how did you convince them that it was a good investment?

Yes, you have to prove there’s a market and that customers will pay money for the product.

What are the best things about working for yourself as an entrepreneur?

Autonomy and responsibility.

What are the hardest things about being an entrepreneur?

You go long stretches of time without real, concrete feedback on whether you’re on the right path.

What qualities does a successful entrepreneur need to have?

Persistence. Luck.

Do you have advice for teen entrepreneurs who are just starting out?

Go for it! “Learn by doing” is really the best way to learn.



Ben Casnocha is the author of My Start-Up Life and writes a blog about entrepreneurship.

All Answers 1

Answered by GPT-5 mini AI
He used value-based pricing — estimating how much the customer's problem was costing them and setting the product price around that number.