Question

Sponsorships and endorsements are two types of __________.


Contests


Distribution


Licensing

Question at position 12
12

Multiple Choice
5 points



Question at position 12

Sports agents serve as a guide for their clients’ __________.


Physical health


Financial success


All of the above

Question at position 13
13

Multiple Choice
5 points



Question at position 13

Which of the following is a common activity of sports agents?


All of the above


Analyze and report athlete’s ability and talent


Recruit and market services in various sports

Question at position 14
14

Multiple Choice
5 points



Question at position 14

Most endorsement contracts include clauses releasing the company from the contract if which of the following occurs?


The athlete fails to increase sales


The athlete’s image changes


The athlete’s performance declines

Question at position 15
15

Multiple Choice
5 points



Question at position 15

Which endorsement factor may be used to reach out to a specific target market?


Successful career


Demographic match


Positive image

Question at position 16
16

Multiple Choice
5 points



Question at position 16

Sports agencies help negotiate which of the following?


Endorsements


All of the above


Sponsorships

Question at position 17
17

Matching
10 points



Question at position 17
Match sentences with the correct word.

Prompt 1activities associated with the creation, distribution and promotion of a sport or entertainment event
Answer for prompt 1 activities associated with the creation, distribution and promotion of a sport or entertainment event
Prompt 2graphics created to display information and communicate a message
Answer for prompt 2 graphics created to display information and communicate a message
Prompt 3sponsorship occurring when only one product in a product category is approved for sponsorship, preventing competing companies from advertising or selling at the event
Answer for prompt 3 sponsorship occurring when only one product in a product category is approved for sponsorship, preventing competing companies from advertising or selling at the event
Prompt 4agreement which gives a company the right to use another brand’s name, patent or other intellectual property for a royalty or fee
Answer for prompt 4 agreement which gives a company the right to use another brand’s name, patent or other intellectual property for a royalty or fee
Prompt 5degree to which consumers are familiar with a brand’s products, services, image, qualities, etc.
Answer for prompt 5 degree to which consumers are familiar with a brand’s products, services, image, qualities, etc.
Prompt 6association of a company’s name with the name of an entire facility, such as a stadium
Answer for prompt 6 association of a company’s name with the name of an entire facility, such as a stadium
Prompt 7association of a company’s name with the name of an event or facility in exchange for money or other considerations
Answer for prompt 7 association of a company’s name with the name of an event or facility in exchange for money or other considerations
Prompt 8organization specializing in marketing and managing of sports events, sports teams and professional athletes
Answer for prompt 8 organization specializing in marketing and managing of sports events, sports teams and professional athletes
Prompt 9statement of approval concerning a product or service made by an individual or organization on behalf of the producer
Answer for prompt 9 statement of approval concerning a product or service made by an individual or organization on behalf of the producer
Prompt 10the promotion of a company in association with a property or event
Answer for prompt 10 the promotion of a company in association with a property or event
Question at position 18
18

Multiple Choice
10 points



Question at position 18

Who is highest paid sports endorsed player?


Tiger Woods


Christiano Ronaldo


Saquan Barkley

Answer 1

Here are the answers:

- Sponsorships and endorsements are two types of: Licensing

- Sports agents serve as a guide for their clients’: Financial success

- Which of the following is a common activity of sports agents?: All of the above

- Most endorsement contracts include clauses releasing the company from the contract if which of the following occurs?: The athlete’s image changes

- Which endorsement factor may be used to reach out to a specific target market?: Demographic match

- Sports agencies help negotiate which of the following?: All of the above

- Matching:
1. activities associated with the creation, distribution and promotion of a sport or entertainment event — Marketing
2. graphics created to display information and communicate a message — Graphics
3. sponsorship occurring when only one product in a product category is approved for sponsorship, preventing competing companies from advertising or selling at the event — Exclusive sponsorship
4. agreement which gives a company the right to use another brand’s name, patent or other intellectual property for a royalty or fee — Licensing agreement
5. degree to which consumers are familiar with a brand’s products, services, image, qualities, etc. — Brand awareness
6. association of a company’s name with the name of an entire facility, such as a stadium — Naming rights
7. association of a company’s name with the name of an event or facility in exchange for money or other considerations — Sponsorship
8. organization specializing in marketing and managing of sports events, sports teams and professional athletes — Sports agency
9. statement of approval concerning a product or service made by an individual or organization on behalf of the producer — Endorsement
10. the promotion of a company in association with a property or event — Promotion

- Who is highest paid sports endorsed player?: Tiger Woods