Question

Which of the following is NOT a benefit for sponsors?


Enhance image through association


Raise morale among employees


Improve sales by creating interest

Question at position 2
2

Multiple Choice
5 points



Question at position 2

Which of the following is NOT a benefit for the sponsored?


Help pay expenses


Raise standards


Recruit talent

Question at position 3
3

Multiple Choice
5 points



Question at position 3

Old Spice® has a sponsored NASCAR® car with its logo, slogan and colors on the car. This is an example of which type of sponsorship?


Facility entitlement


Product exclusivity


Signage

Question at position 4
4

Multiple Choice
5 points



Question at position 4

Which type of sponsorship directly generates profit for the sponsor?


Signage


Product exclusivity


Entitlement

Question at position 5
5

Multiple Choice
5 points



Question at position 5

The Tostitos® Fiesta Bowl in college football is an example of which type of sponsorship?


Facility entitlement


Product exclusivity


Entitlement

Question at position 6
6

Multiple Choice
5 points



Question at position 6

Endorsements are regulated by which of the following?


Federal Trade Commission


National Sports Federation


Fair Advertising Association

Question at position 7
7

True or False
5 points



Question at position 7

It is illegal for an individual to endorse a product without actually using it.


True

False
Question at position 8
8

Multiple Choice
5 points



Question at position 8

Most endorsement contracts include clauses releasing the company from the contract if which of the following occurs?


The athlete changes teams


The athlete’s image changes


The athlete’s performance declines

Question at position 9
9

Multiple Choice
5 points



Question at position 9

All of the following are endorsement factors, but which is the most basic basis for most athletes receiving endorsements?


Positive image


Successful career


Demographic match

Question at position 10
10

Multiple Choice
5 points



Question at position 10

Which endorsement factor may be used to reach out to a specific target market?


Positive image


Demographic match


Successful career

Answer 1

Here are the answers (with brief notes):

1) Which is NOT a benefit for sponsors?
Answer: Raise morale among employees

2) Which is NOT a benefit for the sponsored?
Answer: Recruit talent

3) Old Spice® on a NASCAR car — type of sponsorship?
Answer: Signage

4) Which type directly generates profit for the sponsor?
Answer: Product exclusivity

5) The Tostitos® Fiesta Bowl — example of which type?
Answer: Entitlement

6) Endorsements are regulated by which of the following?
Answer: Federal Trade Commission

7) It is illegal for an individual to endorse a product without actually using it.
Answer: False

8) Most endorsement contracts include clauses releasing the company if which occurs?
Answer: The athlete’s image changes

9) Most basic basis for most athletes receiving endorsements?
Answer: Successful career

10) Which endorsement factor may be used to reach a specific target market?
Answer: Demographic match

If you want, I can add short explanations for any of these.