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What is the term for a potential customer who has shown interest in the company's product?
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GPT-5 mini
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That’s called a "lead" (or more specifically a marketing lead).
If they’ve been further vetted or judged likely to buy, they’re often called a "prospect" or a "qualified lead" (MQL = marketing-qualified lead, SQL = sales-qualified lead).
If they’ve been further vetted or judged likely to buy, they’re often called a "prospect" or a "qualified lead" (MQL = marketing-qualified lead, SQL = sales-qualified lead).
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