Question

Which of the following is an example of secondary data?
A.
Your company observes the behavior of people who visit your Web site.
B.
Your company conducts a customer profile survey.
C.
Your company collects and analyzes data from the U.S. census.
D.
Your company collects credit card information from customers.


Please select the best answer from the choices provided

A
B
C
D

Answer 1

C

The U.S. census is existing data collected by another organization (secondary data). The other options describe primary data collection.