Question

Instead of focusing on a good, a company that provides a service is likely to focus its marketing message on what?
A.
The physical goods that are used to provide the service
B.
The features of the service or the data storage methods the company uses
C.
The people who provide the service or the experience customers will have
D.
The company's competitors or the SWOT analysis of the company


Please select the best answer from the choices provided

A
B
C
D

Answer 1

C

A service firm emphasizes the people delivering the service and the customer experience (intangibility and service encounter), rather than physical goods.