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What are the five C's of the marketing mix?
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GPT-5 mini
The “5 C’s” commonly used in marketing situation analysis are:
- Company — internal strengths, weaknesses, resources, brand, product lines. (What can we do well?)
- Customers — target segments, needs, buying behavior, value drivers. (Who are we selling to and why will they buy?)
- Competitors — direct and indirect rivals, their strengths/weaknesses, market share and positioning. (Who else vies for our customers?)
- Collaborators — partners, suppliers, distributors, agencies and alliances that help deliver value. (Who can help us compete?)
- Context (or Climate/Circumstances) — external environment: economic, legal, technological, cultural and social trends. (What external factors affect demand and strategy?)
This 5 C’s analysis informs decisions about the marketing mix (product, price, place, promotion).
- Company — internal strengths, weaknesses, resources, brand, product lines. (What can we do well?)
- Customers — target segments, needs, buying behavior, value drivers. (Who are we selling to and why will they buy?)
- Competitors — direct and indirect rivals, their strengths/weaknesses, market share and positioning. (Who else vies for our customers?)
- Collaborators — partners, suppliers, distributors, agencies and alliances that help deliver value. (Who can help us compete?)
- Context (or Climate/Circumstances) — external environment: economic, legal, technological, cultural and social trends. (What external factors affect demand and strategy?)
This 5 C’s analysis informs decisions about the marketing mix (product, price, place, promotion).
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