Question

To begin your plan, you will need to know about your competition and decide how you will attempt to compete.

Your competitor is called Create Your Own Yogurt, and it uses artificial flavors that customers use to create their own yogurt.

In the lesson, you learned about three techniques businesses can use to compete with one another.

In two to three sentences, explain how you will address each area of competition to help make your business successful against this competitor.

Answer 1

1. Price: We'll match or beat key menu items with competitive base prices and value combos while protecting margins through local sourcing and seasonal menus; targeted promotions and a loyalty program will make repeat purchases more attractive than the DIY option.
2. Product (differentiation): We'll differentiate by offering all-natural, preservative-free yogurts with real fruit, probiotic benefits, and chef-crafted signature flavors — clearly communicating ingredient transparency and health advantages over artificial-flavor mixes.
3. Service/Experience: We'll outcompete on convenience and atmosphere with fast friendly service, tasting samples, guided customization, online ordering/subscriptions, and in-store events/classes to build community and a memorable brand experience customers prefer to DIY stations.