Question

Which choices are most likely to help you beat your competition by gaining more customers and selling more frozen yogurt? Check all that apply.

Invent a new flavor, combination, or topping.
Do less advertising.
Place coupons online or in circulars.
Sell shirts, hats, or other merchandise bearing the company’s logo.
Provide as little nutritional information as possible.
Offer a loyalty program that gives customers free frozen yogurt.

Answer 1

Choose:
- Invent a new flavor, combination, or topping — innovation draws customers and gives you a competitive edge.
- Place coupons online or in circulars — coupons drive trial and short‑term sales.
- Sell shirts, hats, or other merchandise bearing the company’s logo — merchandise increases brand visibility and loyalty.
- Offer a loyalty program that gives customers free frozen yogurt — encourages repeat visits and higher lifetime value.

Do not choose:
- Do less advertising — reduces awareness and hurts sales.
- Provide as little nutritional information as possible — harms trust and can deter health‑conscious customers.