Question

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14:44
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Choose the 'best' and the 'worst' action for the given situation.
You receive an email from a person who expresses interest in a product, requests a description of the product, and provides his email address and phone number. How will you contact the customer to take this forward?
Talk to the customer over the phone to give him a description of the product.
Email him the product description, because calling at an initial stage would be too aggressive.
Email the customer to set up an appointment, because sales discussions are best done in person.
Send product details to the customer by email and call the customer to discuss the next steps.
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10:07 12/4/2

Answer 1

Best: Send product details to the customer by email and call the customer to discuss the next steps.

Worst: Email the customer to set up an appointment, because sales discussions are best done in person.

Reason: The best option both answers the customer's request immediately (emailing the description) and uses the phone number to follow up personally and progress the sale. Requesting an in-person appointment straight away needlessly assumes the customer wants a meeting and creates an unnecessary barrier.