Question

SHL'
17:44
Choose the 'best' and the 'worst' action for the given situation.
You recently met a prospective client who was interested in your company's web solution services.
You had a long discussion with him about those services, and he said that he would get back to you after he had a discussion with his team members. However, he never called back, and he does not answer your calls. What will you do now?
Despite the prospect's interest in my company's services, I can safely assume that because he did not get back to me, his company is not interested in taking the deal forward. Therefore, I would not waste time pursuing this lead.
Once or twice more I would try to reach him by phone or email. If I am still unable to contact him, I would try to contact one of his superiors to take the deal forward.
Every day I would try to contact the prospect by phone. If I can't reach him by phone, I would send him reminder emails until I am able to contact him.
Continue to try to contact the prospect by phone. If he does not respond, send him newsletters and updates on my company's media coverage on a regular basis.
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Answer 1

Best: "Continue to try to contact the prospect by phone. If he does not respond, send him newsletters and updates on my company's media coverage on a regular basis."
Reason: This balances polite persistence with respect for the prospect’s time — follow up reasonably, then keep him engaged with useful, low‑pressure information rather than pestering.

Worst: "Despite the prospect's interest in my company's services, I can safely assume that because he did not get back to me, his company is not interested... I would not waste time pursuing this lead."
Reason: Giving up immediately ignores the many legitimate reasons for silence and wastes a potential opportunity.