Question

冷
C
SHL
82amcatgiobal aspinngminos.com
18:45
Choose the "best' and the 'worst' action for the given situation.
Your company has recently launched a new service. You have been asked to make a foothold in the market over the next four months. You have already generated a few leads that you have marked either "Hot" or "Cold". Hot leads are those that showed interest in your services and cold leads showed indifference. What will your strategy be for these four months?
Pursue the cold leads vigorously in the initial months while keeping the hot leads engaged. Contact all the hot leads in the final month.
Pursue the hot leads first while keeping the cold leads engaged by sending them product information through emails and SMS.
Focus on closing all the hot leads first. Reconsider the cold leads and new lead generation in the last month if you fall short for your target.
Pursue the hot leads first. Look for more new leads while keeping the cold leads engaged through SMS and emails.
• Search
SUBMIRANSWER
G

Answer 1

Best: "Pursue the hot leads first. Look for more new leads while keeping the cold leads engaged through SMS and emails."

- Rationale: Hot leads are most likely to convert quickly and give you early revenue/traction. Simultaneously generating new leads prevents pipeline gaps later. Low-touch nurturing (emails/SMS) keeps cold leads warm without wasting heavy resources.

Worst: "Pursue the cold leads vigorously in the initial months while keeping the hot leads engaged. Contact all the hot leads in the final month."

- Rationale: Spending major effort on indifferent prospects up front is inefficient and risks losing or stalling genuinely interested (hot) prospects by delaying active engagement. Waiting until the final month to contact hot leads squanders the best opportunities.