Question

Korey is planning to open a comic book store near his home. After completing a population survey for 3,520 homes in a 5 mile radius, Korey created the chart below to include in the market analysis section of his business plan.
Which of the following is the best reason to include in the market analysis component of Korey's business plan explaining why such a high percentage of grade-school aged kids in the surveyed region is good for Korey's store?
A pie chart titled Population Surveys. Retired (55 plus), 10 percent; Family (kids in college), 8 percent; Family (kids in high school), 18 percent; Family (kids in grade school), 32 percent; Family (no kids), 20 percent; Single, 12 percent.
a.
Younger kids like to read more than older kids.
b.
Younger kids are the only regular buyers of comic books.
c.
Younger kids often have allowance money that they are anxious to spend at comic stores.
d.
Younger kids who read comic books are likely to read them when they are older, which will create a current and future customer base.

Answer 1

d. Younger kids who read comic books are likely to read them when they are older, which will create a current and future customer base.

This reason shows both immediate sales potential and long-term customer retention, which is the strongest market-analysis justification.