Question

Yuri has $100 to spend at the store. He spots a pair of designer jeans with a $98 price tag on them but knows that he can buy three pairs of $30 jeans for about the same price. He still decides to buy the $98 pair.

What is most likely Yuri’s motivation behind buying the pricier pair?

emotional spending
confused sense of needs and wants
greedy spending
conspicuous consumption

Answer 1

Conspicuous consumption.

He’s choosing the expensive designer pair despite cheaper, comparable alternatives — likely to display status or prestige rather than meet a practical need.