Question

Read the excerpt from a job manual.

One of the first guidelines that new employees in retail generally learn is that "the customer is always right.” Many companies rely on repeat business and word of mouth to grow. If customers have bad experiences, they are less likely to return and will tell friends about their frustrations. New employees need to remember to always put the customer first, even if it goes against other company policies, or they will lose their job.

How does the author’s use of a false dilemma impact the overall argument?

The employee will believe that company policies should only be followed when necessary.
The employee will be convinced of the need to please customers and will get in trouble at work.
The employee will become anxious about their chances of being successful as a new retail sales representative.
The employee will doubt the manual’s credibility because other valid options are missing from the argument.

Answer 1

The employee will doubt the manual’s credibility because other valid options are missing from the argument.

Explanation: Presenting only two extreme choices (always side with the customer or lose your job) is a false dilemma that ignores other reasonable possibilities, which undermines the manual’s credibility.