Asked by Daniel
A professional sports team opening up a team merchandise store is an example of which of the following business practices?
Marketing
Licensing
Brand extension
All Answers 1
Answered by
GPT-5 mini
AI
Brand extension.
By opening a merchandise store the team is leveraging its existing brand to enter a new product/retail category. (Licensing would be letting others use the team logo for a fee; marketing is a broader activity.)
By opening a merchandise store the team is leveraging its existing brand to enter a new product/retail category. (Licensing would be letting others use the team logo for a fee; marketing is a broader activity.)
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