Question

When a professional baseball team sells its brand to a beverage company in order to use the team logo on the bottles of their products, the professional baseball team is which of the following parties?


The licensor


The investor


The sponsor


The licensee

Question at position 2
2

Multiple Choice
5 points



Question at position 2

Which of the following is NOT a major component of a marketing plan?


The analysis section


The strategy section


The implementation section


The statement section

Question at position 3
3

Multiple Choice
5 points



Question at position 3

Which of the following is included in the bottom line of a profit and loss statement?


Tax expenses


Net income


Operating expenses


Revenue

Question at position 4
4

Multiple Choice
5 points



Question at position 4

Which of the following is NOT true about entertainment marketing?


It is closely related to technology advancement


It discourages using entertainment properties to promote other products


It is the marketing of entertainment products


It is influenced by cultures to a large extent

Question at position 5
5

Multiple Choice
5 points



Question at position 5

Special incentives and offers is often used to attract which of the following groups?


The sponsor


The investor


The organizer


The spectator

Question at position 6
6

Multiple Choice
5 points



Question at position 6

Marketing creates and maintains satisfying relationships between which of the following two parties?


Shareholders and employees


Sales department and consumers


Licensor and licensee


Organization and consumers

Question at position 7
7

Multiple Choice
5 points



Question at position 7

Which of the following is NOT true about revenue?


It usually generates from sale of goods and services


It is calculated after all costs or expenses are deducted


It is a company’s income


It is the amount of money brought into a company by its business activities

Question at position 8
8

Multiple Choice
5 points



Question at position 8

When did Amazon® Books produce its first annual profit?


2002


2001


2004


2003

Question at position 9
9

Multiple Choice
5 points



Question at position 9

Which of the following describes revenues earned from consistent ongoing payments?


Recurring revenue


New revenue


Return revenue


Transaction revenue

Question at position 10
10

Multiple Choice
5 points



Question at position 10

Which of the following refers to the value of a brand based on the extent of brand loyalty, name awareness and perceived quality?


Brand equity


Brand extension


Brand awareness


Brand image

Question at position 11
11

Multiple Choice
5 points



Question at position 11

A professional sports team opening up a team merchandise store is an example of which of the following business practices?


Advertising


Licensing


Marketing


Brand extension

Question at position 12
12

Multiple Choice
5 points



Question at position 12

Which of the following parts of a marketing plan lists data about the organization’s strength, weakness, opportunities and threats (SWOT)?


Financing plan


Mission statement


Marketing information


Promotion strategies

Question at position 13
13

True or False
5 points



Question at position 13

NIL is a growing business for high school and collegiate athletes.


True

Answer 1

1. The licensor

2. The statement section

3. Net income

4. It discourages using entertainment properties to promote other products

5. The spectator

6. Organization and consumers

7. It is calculated after all costs or expenses are deducted

8. 2003

9. Recurring revenue

10. Brand equity

11. Brand extension

12. Marketing information

13. True