Question

When working on a market research plan, after enough data has been collected, the market research team goes back to the office and puts together:

1. a conclusion on the effectiveness of their analysis
2. an outline of how much their research cost
3. an analysis of their findings.an analysis of their findings
4. a list of their favorite parts of market research

Answer 1

Correct choices: 1, 2 and 3.

Reason: after data collection the team produces an analysis of findings, draws conclusions (including evaluation of how effective/valid the analysis was), and typically documents costs. A “list of favorite parts” is not a standard deliverable.