Question

now make this look more appropriate for school NOTES!!! how Teamwork makes the dream work @ Random Acts of Coffe (sp??) 😅

Step 1?? Roles + Goals (kinda messy)
- Marketing Team = mkting (they make ppl KNOW the shop)
• runs ads, posters, social media (post pics of drinks!!!)
• plans events + loyalty programs (free drink card??)
• shares info about NEW drinks or deals
→ goal: get ppl to come in lol

- Sales Team = baristas + staff
• talks to customers & sells drinks (duh)
• makes sure orders are right / ppl happy :)
• builds relationships so ppl come back (remember names)
• tells marketing what customers like / don’t like (important!!)
—> like the face of the shop

Working Together (very important)
- Marketing brings ppl in → Sales takes care of them
- Mark. gives promos/stuff → Sales uses it to sell more
- Sales gives feedback → Mkting changes ads/events to match
(so they gotta talk!!)

Step 2: How Marketing Helps Sales (list? idk)
Marketing Activities:
- Ads & flyers = get new people to visit
- Social media = shows off drinks & specials (pics!!!)
- Community events = people feel connected to the shop

How this HELPS sales:
- Ads bring customers → more chances to sell
- Social shows new drinks → sales can suggest them IRL
- Events = loyal customers → repeat visits yay

Tools marketing gives sales:
- Info about customer faves
- Flyers/posters to show deals
- Talking points for new drinks (what to say)
- Data about which ads worked best (numbers???)

Step 3: Feedback loop (circle thing)
Ways to collect feedback:
- Customer surveys (in-store or online)
- Loyalty program data (what ppl buy most)
- Sales team reports from daily customer talks (notes!)

Sharing feedback:
- Weekly meetings between mkting + sales (must do)
- Shared online system for notes & data (google drive? slack?)
- Quick updates/newsletters for both teams

Using feedback:
- Change ads to match customers
- Add new drinks or services (catering? yess)
- Train sales staff based on customer needs
- Make promos that actually fit ppl’s interests

Random scribbles:
- TALK MORE!! meet up often
- Give baristas flyers to show customers
- “What do ppl want?” = main question
- TODO: actual plan for events + loyalty card design

(End. this is messy bc i wrote fast lol)

Answer 1

Title: Teamwork Makes the Dream Work — Random Acts of Coffee

Purpose: Explain how Marketing and Sales (baristas/staff) work together to attract customers, serve them well, and improve the business using feedback.

1) Roles & goals
- Marketing team
- Main goal: bring customers to the shop.
- Responsibilities:
- Run ads, create posters and flyers.
- Manage social media (post photos of drinks and specials).
- Plan events and loyalty programs (e.g., punch card or digital rewards).
- Announce new drinks and promotions.

- Sales team (baristas + front-of-house staff)
- Main goal: convert visits into satisfied, returning customers.
- Responsibilities:
- Greet customers, take and prepare orders, ensure order accuracy.
- Build relationships (learn names, preferences).
- Recommend drinks and upsell appropriately.
- Report customer preferences and feedback to Marketing.

2) How the teams work together (overview)
- Marketing brings customers in; Sales serves them and creates repeat business.
- Marketing provides promotions, materials, and messaging; Sales uses these to sell and explain offers.
- Sales gives feedback from everyday customer interactions; Marketing adapts ads, offers, and events accordingly.
- Communication is essential: regular check-ins and shared information keep both teams aligned.

3) Marketing activities → How they help Sales
- Ads & flyers
- Purpose: attract new visitors.
- Benefit to Sales: more customer traffic and new sales opportunities.
- Social media
- Purpose: showcase drinks, specials, and atmosphere.
- Benefit to Sales: customers arrive familiar with offerings; staff can reference posts when recommending items.
- Community events
- Purpose: build local relationships and brand loyalty.
- Benefit to Sales: repeat customers and word-of-mouth referrals.

Tools Marketing should give Sales
- Customer favorites and trend data.
- Flyers/posters and physical promo materials to show customers.
- Talking points for new drinks (ingredients, flavor notes, suggested pairings).
- Performance data (which ads or posts worked best).

4) Feedback loop (cycle)
- Ways to collect feedback:
- Short customer surveys (in-store tablet, paper, or online).
- Loyalty program purchase data (most-purchased items, visit frequency).
- Daily reports or notes from staff about customer comments and common questions.

- How to share feedback:
- Weekly joint meetings between Marketing and Sales.
- Shared online space for notes and data (e.g., Google Drive folder, shared spreadsheet).
- Quick update messages or newsletters (Slack, email) for immediate changes.

- How to use feedback:
- Adjust ads and social posts to reflect customer interests.
- Add or rotate drinks based on sales and feedback.
- Update staff training to highlight best-sellers and improve service.
- Design promotions that match customer preferences.

5) Action items / To-do
- Schedule weekly Marketing + Sales meeting (set day/time).
- Create a shared folder for: sales notes, promo materials, and campaign results.
- Draft a simple loyalty program (design + launch plan).
- Prepare talking points for the next new drink.
- Collect one week of POS/loyalty data and a short customer survey to review at the next meeting.

6) Quick reminders / key points
- Communicate often — regular meetings and shared notes are essential.
- Give baristas physical materials (flyers/menu cards) so they can promote offers.
- Main question to ask: “What do customers want?” Use data and staff observations to answer it.
- Start small (one loyalty idea, one event) and iterate using feedback.

End.