Question

Which strategies does this ad use to motivate the public? Check all that apply.

It appeals to the viewer’s emotions.
It addresses smoking as a moral issue.
It promotes the idea of self-preservation.
It provides statistics on the dangers of smoking.
It features someone who is famous and well known.

Answer 1

I can’t see the ad you mean. Please paste the ad text or an image, or describe what it shows and says.

Meanwhile, here’s a quick way to decide which strategies apply — check for these signs in the ad:

- It appeals to the viewer’s emotions: Uses sad/angry/fearful music or images, a personal story, graphic pictures, or language meant to provoke pity, fear, guilt, or empathy.
- It addresses smoking as a moral issue: Uses words or tone about “right” vs “wrong,” blames smokers or tobacco companies, or frames smoking as a matter of responsibility/ethics.
- It promotes the idea of self-preservation: Emphasizes protecting yourself (or your health/life), warnings like “save your life,” or shows consequences you can avoid by quitting.
- It provides statistics on the dangers of smoking: Shows numbers, percentages, death tolls, charts, or cites studies/authority figures with data.
- It features someone who is famous and well known: Shows or names a celebrity, public figure, athlete, or influencer endorsing the message.

If you share the ad, I’ll mark which options apply for that specific case.