Question

The poster shows a flu vaccine campaign from the CDC.



What strategies does this ad use to the motivate the public?

It shows someone who is famous.
It promotes the idea of self-preservation.
It uses social pressures to protect those at high risk.
It provides statistics on the dangers of the flu.

Answer 1

Select the first three; not the last.

- Shows someone famous — yes: celebrity endorsement increases attention and credibility.
- Promotes self‑preservation — yes: appeals to personal safety/avoid getting sick.
- Uses social pressure to protect those at high risk — yes: invokes protecting family/community to motivate behavior.
- Provides statistics on the dangers of the flu — no: the ad relies on emotional/social appeals and endorsement, not numeric data.