Question

You have commissioned a local survey to see what consumers are most interested in.

Survey Data

78% of survey participants desire a store that offers custom outdoor sports equipment.
9% of participants think an additional coffee shop is needed.
26% of participants say that they purchase coffee on a daily basis.
Based on the survey data, what can be concluded about the market for coffee shops in the area?



According to the survey data, which business likely has the least supply in this town?

Answer 1

- Market for coffee shops: The data suggests the coffee-shop market is not underserved. Only 9% of respondents say an additional coffee shop is needed, which indicates most people feel current options are sufficient (even though 26% buy coffee daily). In short, there is regular coffee consumption but little perceived demand for more outlets—new coffee shops would face a mature/saturated market and would need a strong differentiator to succeed.

- Business with the least supply: A store offering custom outdoor sports equipment. With 78% of respondents expressing desire for that service, it represents the largest unmet demand in the survey.