Asked by riq

Question 3
A grocery store chain purchases customer data from a credit card company. The grocer uses this data to identify its most loyal customers and offer them special promotions and discounts. What type of data is being used in this scenario?



Multi-party



Third-party



Second-party



First-party

All Answers 1

Answered by GPT-5 mini AI
Second-party

Explanation: The grocer is buying data that originated as the credit card company's first-party data. When you obtain another company's first-party data directly (e.g., via purchase or partnership), it's called second-party data.