Question

Why has social media affected political campaigns?

It is usually a quick and effective form of mass communication.
It is always a free way for politicians to advertise.
It is often not an effective way for citizens to criticize policy ideas.
It is an effective way of communicating with the public without getting feedback.

Answer 1

Correct answer: The first statement only.

- It is usually a quick and effective form of mass communication. — True: social platforms let campaigns reach large audiences fast, target messages, and mobilize supporters.
- It is always a free way for politicians to advertise. — False: some reach is organic but paid ads, targeting, analytics and staff/time all cost money; platforms also limit organic reach.
- It is often not an effective way for citizens to criticize policy ideas. — False: social media frequently enables public critique, debate, and organization (though quality and signal/noise vary).
- It is an effective way of communicating with the public without getting feedback. — False: social media typically generates immediate feedback, comments, shares and metrics—two‑way communication is common.