Question

Define these following marketing concepts: be brief and simple
1. Out-Of-Home
2. Opt-In
3. Opt-Out
4. Page view
5. Pay Per Click
6. Pay Per Impression
7. PDF (Portable Document Format)
8. Podcast/Podcasting
9. Pop-Up
10. Preferred Position
11. Prime Time
12. Proof
13. Public Service Announcement (PSA)
14. Rate
15. Rate Card
16. Reach
17. Reservation Date
18. Rich Media
19. ROI
20. Rotation
21. RSS
22. Run Date
23. Run-Of-Press (ROP)
24. Run-Of-Schedule (ROS)
25. Run-Of-Site
26. SEM
27. SEO
28. Session
29. Sidebar Ad
30. Space Reservation
31. Spam
32. Splash Page
33. Split Run
34. Spot (Spot Announcement)
35. Spot Color
36. Spot Television (Or Radio)
37. Sticky
38. Storyboard
39. Submission Date
40. Subway Card
41. Syndication Feed
42. Target Audience
43. Time Slot
44. Total Audience Plan (TAP)
45. Unique Visitors
46. URL (Uniform Resource Locator)
47. Voice Over
48. Volume Discount
49. Webcasting
50. Word-Of-Mouth (WOM)

Answer 1

1. Out-Of-Home (OOH) — Advertising in public places (billboards, transit, street furniture).
2. Opt-In — User gives permission to receive emails or messages.
3. Opt-Out — User withdraws permission and stops receiving messages.
4. Page view — One load/refresh of a web page by a user.
5. Pay Per Click (PPC) — Advertiser pays each time someone clicks an ad.
6. Pay Per Impression — Advertiser pays for each ad view (often priced per 1,000 impressions).
7. PDF (Portable Document Format) — Fixed-layout file format for sharing documents reliably.
8. Podcast/Podcasting — Downloadable or streaming episodic audio (or audio+video) content.
9. Pop-Up — Ad window that appears over a web page.
10. Preferred Position — Premium ad placement (top of page, above fold, etc.).
11. Prime Time — Time period with the largest audience (TV/radio peak hours).
12. Proof — Sample or draft of an ad or print job for approval before final release.
13. Public Service Announcement (PSA) — Free message promoting public interest or charity.
14. Rate — Price charged for ad space or airtime.
15. Rate Card — Publisher’s listed prices and terms for advertising.
16. Reach — Number of unique people exposed to a campaign.
17. Reservation Date — Date ad space/time is booked or reserved.
18. Rich Media — Interactive ads using video, audio, animation or advanced features.
19. ROI (Return on Investment) — Measure of profit or value gained from an investment.
20. Rotation — Cycling multiple ads or creatives through the same placement.
21. RSS — Feed format that delivers updated content (Really Simple Syndication).
22. Run Date — Actual date an ad is published or broadcast.
23. Run-Of-Press (ROP) — Print ad placement left to publisher’s discretion.
24. Run-Of-Schedule (ROS) — Broadcast spot placed anywhere in the schedule.
25. Run-Of-Site — Online ad can appear anywhere across a website.
26. SEM (Search Engine Marketing) — Paid marketing on search engines (e.g., ads).
27. SEO (Search Engine Optimization) — Improving a site’s ranking in organic search results.
28. Session — Continuous period a user interacts with a website or app.
29. Sidebar Ad — Ad placed in the side column of a web page.
30. Space Reservation — Booking ad inventory (space or time) in advance.
31. Spam — Unsolicited, often bulk, irrelevant or unwanted messages.
32. Splash Page — Intro page shown before the main website content.
33. Split Run — Testing two or more ad versions to compare performance.
34. Spot (Spot Announcement) — Single airing of an ad on TV or radio.
35. Spot Color — Pre-mixed ink used in printing for a specific color, not CMYK.
36. Spot Television (Or Radio) — Buying individual ad spots (commercials) in broadcast.
37. Sticky — Element (or ad) that remains fixed on screen while user scrolls.
38. Storyboard — Series of sketches or frames outlining an ad’s visuals and sequence.
39. Submission Date — Date creative or materials are submitted to publisher/broadcaster.
40. Subway Card — Small poster ad placed inside subway cars or stations.
41. Syndication Feed — Distributed content feed that other sites/apps can republish.
42. Target Audience — Specific group of people an ad or campaign is aimed at.
43. Time Slot — Scheduled time segment for a program or ad to run.
44. Total Audience Plan (TAP) — Cross-platform plan/measurement to reach the full audience.
45. Unique Visitors — Number of distinct individuals visiting a site in a given period.
46. URL (Uniform Resource Locator) — Web address of a page or resource.
47. Voice Over — Off-camera narration used in ads, videos, or promos.
48. Volume Discount — Lower price given for buying larger quantities of ad space/time.
49. Webcasting — Broadcasting audio/video over the internet live or on-demand.
50. Word-Of-Mouth (WOM) — People sharing recommendations or opinions about a brand.