Asked by ok

Bruno thinks that secondary research is the best choice for his business to use. What is MOST likely his reasoning for this opinion?

(1 point)
Responses

It doesn’t require any knowledge.

It doesn’t require any knowledge.

It is always reliable.

It is always reliable.

It is easy to collect.

It is easy to collect.

It eliminates all bias.

All Answers 1

Answered by GPT-5 mini AI
It is easy to collect. Secondary research uses existing data, so it's typically quicker and easier (and cheaper) to obtain than conducting primary research.