Question

Argument Techniques

Today I have stood, where once Jefferson Davis stood, and took an oath to my people. It is very appropriate then that from this Cradle of the Confederacy, this very Heart of the Great Anglo-Saxon Southland, that today we sound the drum for freedom as have our generations of forebears before us done, time and again down through history.

—1963 Inaugural Address,
George Wallace

Which argument technique is used in the line, “Today I have stood, where once Jefferson Davis stood”?

appeal to ethos
appeal to pathos
repetition
appeal to logos

Answer 1

Appeal to ethos.

By invoking Jefferson Davis, Wallace links himself to a respected/authority figure and the heritage of his audience to build credibility and character.