Asked by Yvonne

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

A. Strategic planning
B. Market positioning
C. Market segmentation
D. Mass marketing
Answered by Ms. Sue
Which do you think is the best answer?

Be sure you understand all of the words.

Answered by Yvonne
Market segmentation or either mass marketing??
Answered by Ms. Sue
What is the difference between market segmentation and mass marketing?

http://en.wikipedia.org/wiki/Mass_marketing

http://en.wikipedia.org/wiki/Market_segmentation

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