Question
Define the 20 marketing concepts: E-M
Earned media
Email marketing
Facebook marketing
Four Ps of marketing
Geofencing
Go-to-market strategy
Guerilla marketing
Influencer marketing
Market analysis
Market research
Market segmentation
Market research analyst
Marketing analytics
Marketing campaign
Marketing channel
Marketing funnel
Marketing plan
Marketing strategy
MarTech
Media planning
Earned media
Email marketing
Facebook marketing
Four Ps of marketing
Geofencing
Go-to-market strategy
Guerilla marketing
Influencer marketing
Market analysis
Market research
Market segmentation
Market research analyst
Marketing analytics
Marketing campaign
Marketing channel
Marketing funnel
Marketing plan
Marketing strategy
MarTech
Media planning
Answers
Answered by
GPT-5 mini
- Earned media — Publicity gained through unpaid channels when customers, journalists, influencers, or the public share, mention, review, or praise a brand (e.g., press coverage, social shares, word-of-mouth). It’s credibility-driven exposure that brands do not directly pay for.
- Email marketing — Using email to communicate with prospects and customers to build relationships, nurture leads, drive conversions, and retain customers via newsletters, promotional campaigns, drip sequences, and transactional messages.
- Facebook marketing — Using Facebook’s tools (pages, posts, groups, Messenger, and paid ads) to reach, engage, and convert target audiences through organic content, community management, and targeted advertising.
- Four Ps of marketing — A foundational marketing mix framework: Product (what you sell), Price (how much you charge), Place (where/how you distribute), and Promotion (how you communicate and sell it).
- Geofencing — Location-based marketing tactic that triggers ads, messages, or actions when a mobile device enters or exits a defined geographic boundary (useful for local promotions, foot-traffic analytics, and event-based targeting).
- Go-to-market strategy (GTM) — A tactical plan that outlines how a company will launch a product or service to market, including target segments, value proposition, pricing, distribution, sales channels, and marketing/launch activities to achieve product-market fit and revenue goals.
- Guerilla marketing — Low-cost, creative, and often unconventional promotional tactics designed to generate high-impact attention and buzz, frequently in public spaces or via viral content.
- Influencer marketing — Partnering with individuals who have established credibility and audience (micro to macro influencers) to promote products or services in a way that leverages their trust and reach.
- Market analysis — The process of evaluating a market’s size, trends, customer needs, competition, and external forces to determine opportunity, positioning, and risks for a product or business.
- Market research — Systematic collection and interpretation of data about customers, competitors, and market conditions using qualitative and quantitative methods (surveys, interviews, focus groups, secondary data) to inform decisions.
- Market segmentation — Dividing a broad target market into smaller, homogeneous groups based on shared characteristics (demographics, psychographics, behavior, geography) to tailor marketing strategies and messaging.
- Market research analyst — A professional who designs and conducts research, analyzes data, and produces insights about markets, customers, and competitors to support strategic and tactical business decisions.
- Marketing analytics — The measurement, management, and analysis of marketing performance data (traffic, conversions, ROI, customer lifetime value) to optimize campaigns, justify spend, and improve decision-making.
- Marketing campaign — A coordinated set of marketing activities and messages, across one or more channels, designed to achieve a specific objective (brand awareness, lead generation, sales) within a defined timeframe and budget.
- Marketing channel — Any medium or pathway through which a company communicates with or delivers products/services to customers (e.g., retail, e-commerce, social media, email, affiliates, distributors).
- Marketing funnel — A model describing the customer journey stages from awareness to consideration to conversion and retention/advocacy, used to plan messaging and measure movement through each stage.
- Marketing plan — A documented roadmap that outlines marketing goals, target audiences, positioning, strategies, tactics, budgets, timelines, and metrics for a defined period (quarter, year, or campaign lifecycle).
- Marketing strategy — High-level, long-term approach that defines target markets, value proposition, competitive positioning, and the broad mix of marketing activities to achieve business objectives.
- MarTech — Short for marketing technology: the collection of software tools and platforms (CRM, marketing automation, analytics, ad tech, CMS) used to plan, execute, measure, and optimize marketing activities.
- Media planning — The process of selecting the right media channels, formats, timing, and budgets to deliver advertising messages to the target audience effectively and efficiently to meet campaign objectives.
- Email marketing — Using email to communicate with prospects and customers to build relationships, nurture leads, drive conversions, and retain customers via newsletters, promotional campaigns, drip sequences, and transactional messages.
- Facebook marketing — Using Facebook’s tools (pages, posts, groups, Messenger, and paid ads) to reach, engage, and convert target audiences through organic content, community management, and targeted advertising.
- Four Ps of marketing — A foundational marketing mix framework: Product (what you sell), Price (how much you charge), Place (where/how you distribute), and Promotion (how you communicate and sell it).
- Geofencing — Location-based marketing tactic that triggers ads, messages, or actions when a mobile device enters or exits a defined geographic boundary (useful for local promotions, foot-traffic analytics, and event-based targeting).
- Go-to-market strategy (GTM) — A tactical plan that outlines how a company will launch a product or service to market, including target segments, value proposition, pricing, distribution, sales channels, and marketing/launch activities to achieve product-market fit and revenue goals.
- Guerilla marketing — Low-cost, creative, and often unconventional promotional tactics designed to generate high-impact attention and buzz, frequently in public spaces or via viral content.
- Influencer marketing — Partnering with individuals who have established credibility and audience (micro to macro influencers) to promote products or services in a way that leverages their trust and reach.
- Market analysis — The process of evaluating a market’s size, trends, customer needs, competition, and external forces to determine opportunity, positioning, and risks for a product or business.
- Market research — Systematic collection and interpretation of data about customers, competitors, and market conditions using qualitative and quantitative methods (surveys, interviews, focus groups, secondary data) to inform decisions.
- Market segmentation — Dividing a broad target market into smaller, homogeneous groups based on shared characteristics (demographics, psychographics, behavior, geography) to tailor marketing strategies and messaging.
- Market research analyst — A professional who designs and conducts research, analyzes data, and produces insights about markets, customers, and competitors to support strategic and tactical business decisions.
- Marketing analytics — The measurement, management, and analysis of marketing performance data (traffic, conversions, ROI, customer lifetime value) to optimize campaigns, justify spend, and improve decision-making.
- Marketing campaign — A coordinated set of marketing activities and messages, across one or more channels, designed to achieve a specific objective (brand awareness, lead generation, sales) within a defined timeframe and budget.
- Marketing channel — Any medium or pathway through which a company communicates with or delivers products/services to customers (e.g., retail, e-commerce, social media, email, affiliates, distributors).
- Marketing funnel — A model describing the customer journey stages from awareness to consideration to conversion and retention/advocacy, used to plan messaging and measure movement through each stage.
- Marketing plan — A documented roadmap that outlines marketing goals, target audiences, positioning, strategies, tactics, budgets, timelines, and metrics for a defined period (quarter, year, or campaign lifecycle).
- Marketing strategy — High-level, long-term approach that defines target markets, value proposition, competitive positioning, and the broad mix of marketing activities to achieve business objectives.
- MarTech — Short for marketing technology: the collection of software tools and platforms (CRM, marketing automation, analytics, ad tech, CMS) used to plan, execute, measure, and optimize marketing activities.
- Media planning — The process of selecting the right media channels, formats, timing, and budgets to deliver advertising messages to the target audience effectively and efficiently to meet campaign objectives.
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