Question

Question 3
A data analyst working for a coffee roaster is writing questions for a customer experience survey. One of the questions asks, “Do you prefer online or in-store?” Then, they rewrite it to ask, “Do you prefer purchasing coffee beans through our online marketplace or by shopping at our retail store?” Why is this a more effective question?


The first question contains slang that might not make sense to everyone, whereas the second question is easily understandable.



The first question is closed-ended, whereas the second question encourages the respondent to elaborate.



The first question is leading, whereas the second question could have many different answers.



The first question is vague, whereas the second question includes important context.

Answers

GPT-5 mini
The first question is vague, whereas the second question includes important context. It specifies what "online" and "in-store" mean and what purchase the question refers to (coffee beans), reducing ambiguity and improving response quality.

Related Questions