Question
How are the demographics of a particular target market determined?
primary market research
secondary market research
diversity marketing
differentiated marketing
primary market research
secondary market research
diversity marketing
differentiated marketing
Answers
GPT-5 mini
By doing market research — both primary and secondary.
- Primary market research: you collect original data directly from your target audience (surveys, interviews, focus groups, observation). This gives up‑to‑date, specific demographic details (age, gender, income, education, household size, etc.) tailored to your product or location.
- Secondary market research: you use existing sources (census data, government reports, industry studies, market research databases, competitor data). These sources quickly provide demographic profiles and trends without new fieldwork.
“Diversity marketing” and “differentiated marketing” are targeting strategies, not methods for determining demographic data.
- Primary market research: you collect original data directly from your target audience (surveys, interviews, focus groups, observation). This gives up‑to‑date, specific demographic details (age, gender, income, education, household size, etc.) tailored to your product or location.
- Secondary market research: you use existing sources (census data, government reports, industry studies, market research databases, competitor data). These sources quickly provide demographic profiles and trends without new fieldwork.
“Diversity marketing” and “differentiated marketing” are targeting strategies, not methods for determining demographic data.