Question

Jon is creating a database of his customers. He would like to add some demographic information to the database so he can sort it for different marketing campaigns. What would be the MOST helpful demographic he should include in his database if he would like to be able to determine the best market for a teen accessory line?


age


education level


income


geographical location

Answer 1

age

Reason: identifying customers' ages lets Jon find which ones are teens (the target group). Other fields (location, income) can be useful later for targeting within that group, but age is primary.