Question

Explain the main difference between what a brand's personality is and what its values are. Write your answer in 1-2 sentences.

Answer 1

A brand's personality refers to the set of human traits and characteristics that are attributed to the brand, influencing how it communicates and interacts with its audience, while its values represent the core principles and beliefs that guide the brand's actions and decisions. Essentially, personality is about how the brand expresses itself, whereas values are about what the brand stands for.