Question

Explain the ethical problems that can occur when a company's actions contradict the brand values it advertises. Write your answer in 1-2 sentences. (2 points)

Answer 1

When a company's actions contradict its advertised brand values, it can lead to consumer distrust and brand loyalty erosion, as customers may feel misled or betrayed. This ethical dissonance can also damage the company's reputation, harming relationships with stakeholders and potentially resulting in negative financial impacts.