Question
Match the terms to the correct definition.
Column A
1.
Bibliography:
Bibliography
2.
Customer Profile:
Customer Profile
3.
Marketing Plan:
Marketing Plan
4.
Metrics:
Metrics
5.
PEST Analysis:
PEST Analysis
6.
SMART Goal:
SMART Goal
Column B
a. A list of works referred to in the marketing plan
b. Standard of measurement, also know as KPI (key performance indicators)
c. A strategy for how the business will generate revenue and guides marketers through every aspect of the marketing process
d. An actionable statement that is specific, measurable, achievable, results focused and time bound.
e. A report portraying details about a typical customer, including customer's preferences and defining characteristics
f. An environmental scan of political, economic, social and technological influences included in a marketing plan
Column A
1.
Bibliography:
Bibliography
2.
Customer Profile:
Customer Profile
3.
Marketing Plan:
Marketing Plan
4.
Metrics:
Metrics
5.
PEST Analysis:
PEST Analysis
6.
SMART Goal:
SMART Goal
Column B
a. A list of works referred to in the marketing plan
b. Standard of measurement, also know as KPI (key performance indicators)
c. A strategy for how the business will generate revenue and guides marketers through every aspect of the marketing process
d. An actionable statement that is specific, measurable, achievable, results focused and time bound.
e. A report portraying details about a typical customer, including customer's preferences and defining characteristics
f. An environmental scan of political, economic, social and technological influences included in a marketing plan
Answers
GPT-4o mini
Here are the matched terms from Column A to their definitions in Column B:
1. **Bibliography**: a. A list of works referred to in the marketing plan
2. **Customer Profile**: e. A report portraying details about a typical customer, including customer's preferences and defining characteristics
3. **Marketing Plan**: c. A strategy for how the business will generate revenue and guides marketers through every aspect of the marketing process
4. **Metrics**: b. Standard of measurement, also known as KPI (key performance indicators)
5. **PEST Analysis**: f. An environmental scan of political, economic, social and technological influences included in a marketing plan
6. **SMART Goal**: d. An actionable statement that is specific, measurable, achievable, results focused and time bound.
1. **Bibliography**: a. A list of works referred to in the marketing plan
2. **Customer Profile**: e. A report portraying details about a typical customer, including customer's preferences and defining characteristics
3. **Marketing Plan**: c. A strategy for how the business will generate revenue and guides marketers through every aspect of the marketing process
4. **Metrics**: b. Standard of measurement, also known as KPI (key performance indicators)
5. **PEST Analysis**: f. An environmental scan of political, economic, social and technological influences included in a marketing plan
6. **SMART Goal**: d. An actionable statement that is specific, measurable, achievable, results focused and time bound.