Question

a cosmetics company advertises via social media platforms, magazines, newspapers, and direct mail. in addition, the company promotes its products through exclusive coupons and sales at a handful of retailers. the ads and coupons represent what marketing concept for the company?

1. promotional strategy
2. distribution strategy
3. marketing mix
4. value proposition

Answer 1

The ads and coupons represent the **promotional strategy** for the company. This strategy includes various methods used to promote and communicate the brand and its products to the target audience, which in this case involves social media advertising, print media, direct mail, and the use of exclusive coupons and sales promotions.