Question
imelda has put together a series of focus group interviews regarding a new design for a popular smartphone. she's interested in learning user's feelings as they see, touch, and interact with the smartphone. what type of work is imelda doing?
Answers
GPT-4o mini
Imelda is conducting **qualitative research** through focus group interviews. This method is particularly effective for exploring users' feelings, thoughts, and behaviors related to the new smartphone design. By observing and gathering insights on how users experience the product through their senses (seeing, touching, and interacting), she can gain a deeper understanding of their perceptions and preferences, which is valuable for the design and development process. This type of research often involves exploring emotions, attitudes, and subjective experiences rather than collecting numerical data, making it suitable for understanding user experiences and feedback on product design.